Influencer brands we love | Part 2

In The Loop Design Studio
Sep 26, 2023
2 min read

We're back with even more of our favourite brands founded by influencers and digital content creators!

From beauty products so good you'll want to eat them, to real foods you can treat yourself to, these brands and their creators showcase how to carve out your own niche in the market, while creating something you're passionate about.

BY EMMA ROSE

Lifestyle brand

Influencer behind the brand - @emmaleger

If you follow Emma (which you should be by now!) you'll know that she's always had a thing for olives, so it was only natural when she launched her very own olive brand earlier this year. With everything from ready-to-eat olives, to olive-themed merchandise and martini mixers, Emma is shaking up (not stirring 😉) the industry.

FILTER BY MOLLY-MAE

Beauty brand

Influencer behind the brand - @mollymae

With a social media following in the millions, Molly-Mae literally bottled her secret to a gorgeous glow. Filter was a natural extension of her personal brand, perfectly encapsulating her aesthetic. Along with their tanning products, Filter by Molly-Mae also sells luxurious robes and self-care essentials that strengthen the brand's image.

HEAVEN MAYHEM

Jewellery & accessories brand

Influencer behind the brand - @piamance

Fashion trendsetter Pia Mance has channeled her cool-girl energy into Heaven Mayhem, a fashion-forward accessories brand that is loved by celebrities like Hailey Bieber and Rosie Huntington-Whiteley. So you know you'll be in good company wearing these!

GISOU

Beauty brand

Influencer behind the brand - @negin_mirsalehi

While Negin started out as a fashion influencer, she quickly became known for her beautiful, healthy-looking hair, and decided to turn her homemade hair products into a brand for her followers to try. Coming from a family of beekeepers, Negin focused Gisou around bee-powered products, expanding the brand from haircare to skin and beauty products too.

CHAMBERLAIN COFFEE

Coffee brand

Influencer behind the brand - @emmachamberlain

Emma paved her path as a YouTube creator through her unique editing style, magnetic personality and, of course, sharing her love of iced coffee. While Emma's relatability and passion launched Chamberlain Coffee's success, the brand's unique design direction and image established the brand.