Influencer brands we love | Part 1

In The Loop Design Studio
Aug 25, 2023
2 min read

Can you guess what all these successful brands have in common?

...They're all founded by social media creators/influencers!

With the proven success of influencer marketing to increase the visibility of brands, it is no surprise that many influencers are channeling their creativity and personal style into establishing brands of their own and connecting with their followers on a new level.

We've put together five of our favourite brands founded by social media influencers, that prove the power of growing an audience on social media and the importance of curating a personal brand.

DAIRY BOY

Lifestyle brand

Influencer behind the brand - @paigelorenze

Dairy Boy is a lifestyle brand founded by influencer Paige Lorenze, creating everything from trucker caps to makeup bags, all infused with Paige's signature east-coast style and laidback attitude.

REFY BEAUTY

Beauty brand

Influencer behind the brand - @jesshunt2

Refy Beauty's elevated beauty products have quickly caught the attention of beauty aficionados, and the brand's strong visual aesthetic is a true reflection of the brand's founder Jess Hunt.

DJERF AVENUE

Fashion & lifestyle brand

Influencer behind the brand - @matildadjerf

Djerf Avenue's practical and timeless Scandinavian style has become a staple in many people's wardrobes, and now their homes with Matilda Djerf expanding the brand from everyday fashion to homeware and bed linens.

THE GIRLS BATHROOM

Podcast & lifestyle brand

Influencers behind the brand - @sophiatuxford & @cinziabayliszullo

YouTubers Sophia & Cinzia host The Girls Bathroom, a podcast dedicated to girl chats and solving their listeners' life dilemmas. The brand has evolved into a line of merchandise (including sweat sets and a themed card game), collaborations with brands, sold-out live shows and most recently, a book publishing deal.

CSB x Isabelle Mathers

Activewear & fitness brand

Influencers behind the brand - @racheljdillon, @emmajane.dillon & @isabellemathersx

Founded by sisters Rachel and Emma Dillon, Crop Shop Boutique joined forces with model and influencer Isabelle Mathers as a Creative Partner for the athleisure brand, bringing to life new collections inspired by her signature sense of style.